Unbranded leads are a necessary part of every growing contractor’s marketing strategy. Closing them can be a challenge and this article will give you some strategies to help. We would all love it if every one of our sales prospects was a rock-solid referral from a trusted source. One who comes to us with full […]
$43k in the first 7 days (case study)
Sometimes “stuff” happens in a contractor’s world. Supply chain issues. Labor issues. Sales team turnover. All of these challenges can affect where you need leads and how many. Recently, one of our larger clients came to us with a problem. Due to a sales team shortage they needed to change up their lead buying strategy […]
How we optimize campaigns for client ROI
Are your lead sources profitable? That can be a tough question to answer – especially if you use several lead sources. Which is why we make that as easy as possible with our systems. When we work together, here’s how we stay focused on your ROI: Step 1: Turn on High Intent, Exclusive Leads – […]
How Quick is Your First Impression?
You only get ONE chance to make a 1st impression. Unless you don’t even get that. Some prospects find you through your branded ads, your social media or a google search that leads directly to your website. Those leads already have a first impression of your business when they hit your system. They already made […]
West Coast Roofer Adds Exclusive Leads to Get into More Homes (case study)
COVID changed the landscape of door to door sales dramatically, leaving many home improvement service providers looking for new ways to generate leads. Some homeowners stopped answering their door. Some towns and neighborhoods banned canvassing all together. That’s what brought a large regional roofer in the Pacific Northwest to reach out and work with us […]
What you need to know about “High-Intent” leads
How often do you talk to a lead or sit down with a homeowner and they say something like.. ”I thought this was going to be paid for by the ________ program”? or “I’m calling about the free_______” A lot of contractors buying leads generated using tricks that make the prospect believe that either they […]