It’s not news to you or your sales team that this time of year is abundant with leads. But what happens when you have too many leads without a quality check? More is not always better, and that’s especially true when managing your team’s time while sourcing for the best – and most profitable – […]
6 Ways to Maximize Your Marketing Potential During the Fall
The busy fall season is upon us, and we understand how important it is to maximize every bit of your calendar so that you – and the business – are working most efficiently. And although you may not be thinking about keeping your team busy right now, the slower winter months will be upon us […]
Same lead, new opportunity
We often see leads come through for clients where the contractor’s response is, “But we already have this contact in our CRM.” To which our response is, “Great! Now you know they need your help again!” Usually when we see a new request for services from an old lead it means: They have a new […]
Your leads are only as good as your sales mindset
I was talking with a client the other day (I’ll call him “Joe” – not his real name) who owns a regional exterior remodeling business in the Northeast. Joe told me his salespeople were complaining about the quality of the leads he was buying. But, when Joe went out and ran some of the same […]
3 Strategies for Contractors to Increase Close Rates on Unbranded Leads
Unbranded leads are a necessary part of every growing contractor’s marketing strategy. Closing them can be a challenge and this article will give you some strategies to help. We would all love it if every one of our sales prospects was a rock-solid referral from a trusted source. One who comes to us with full […]
$43k in the first 7 days (case study)
Sometimes “stuff” happens in a contractor’s world. Supply chain issues. Labor issues. Sales team turnover. All of these challenges can affect where you need leads and how many. Recently, one of our larger clients came to us with a problem. Due to a sales team shortage they needed to change up their lead buying strategy […]