Are your lead sources profitable? That can be a tough question to answer – especially if you use several lead sources. Tracking your ROI for each lead source is critical. But, if you’re like most contractors, you are probably not accurately tracking the ROI of every lead source. Most leads you generate fall into one […]
What does a fair return policy look like?
You need leads. But buying “leads” means paying for a lot of garbage, right? Sometimes. When you get this right, you only pay for leads from proven, high-quality sources. That way, your marketing dollars go towards the BEST opportunities. If a lead has bad contact info, a disconnected number, wrong trade, misleading advertisement, already hired […]
Third truck in the driveway? (The problem with shared leads)
Are you tired of the heavy competition that comes with buying shared Home Advisor leads? That’s how a shared lead works… and how a lot of companies try filling their sales team’s calendars. But here’s the problem – a shared lead means your salesperson may be the third truck in the driveway that day… That […]
What’s Happening “Behind the Scenes” When You Buy Home Improvement Leads?
If you care about your personal health, you probably pay attention to the quality of the food you eat – where it comes from and how it’s made. Leads are your company’s food. Quality Fresh Leads = Good Food For Your Business = A Healthy Bottom Line What makes a Good Quality Lead? Actual intent […]