Articles for Contractors
Mike Symonds
Apr 05, 2022
Lead gen 
0Do your leads actually intend to buy something?
Contractors we talk to are tired of buying leads who expect something for free. Or are just tire-kicking. Or were tricked into giving their contact information. Successful contractors want to talk to prospects with High Intent who …Actually are looking to get a project done in the next 3-6 months …May need financing. But they […]
Mike SymondsMar 22, 2022Lead gen 0Why Contractors Need Quick Results and How to Get Them
Even some of the largest contractors get desperate for leads. Here’s what won’t get you on-demand quick results: Website SEO Referral relationships Radio and TV campaigns Print ads and signs One great way to get leads quickly is through targeted ad campaigns on Facebook, Google, YouTube, etc… Digital Ad Campaigns have a number of advantages: […]
Mike SymondsMar 17, 2022case study Lead gen Sales Sales Team 0$465k In 60 Days w/ Amazingly Low Marketing Cost (Case Study
Last season we were brought in by a large multi-state contractor with a $1M+ monthly marketing budget already in place. The Challenge – The client already buys from most of the major national lead providers and runs their own TV, radio and digital ads. Even with all that spend and a 30+ person sales team, […]
Mike SymondsMar 15, 2022Lead gen 0Are you tracking ROI on lead sources to the penny?
Are your lead sources profitable? That can be a tough question to answer – especially if you use several lead sources. Tracking your ROI for each lead source is critical. But, if you’re like most contractors, you are probably not accurately tracking the ROI of every lead source. Most leads you generate fall into one […]
Mike SymondsMar 08, 2022Lead gen 0What does a fair return policy look like?
You need leads. But buying “leads” means paying for a lot of garbage, right? Sometimes. When you get this right, you only pay for leads from proven, high-quality sources. That way, your marketing dollars go towards the BEST opportunities. If a lead has bad contact info, a disconnected number, wrong trade, misleading advertisement, already hired […]
Mike SymondsFeb 23, 2022Lead gen 0Third truck in the driveway? (The problem with shared leads)
Are you tired of the heavy competition that comes with buying shared Home Advisor leads? That’s how a shared lead works… and how a lot of companies try filling their sales team’s calendars. But here’s the problem – a shared lead means your salesperson may be the third truck in the driveway that day… That […]
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