We often see leads come through for clients where the contractor’s response is, “But we already have this contact in our CRM.” To which our response is, “Great! Now you know they need your help again!” Usually when we see a new request for services from an old lead it means: They have a new […]
Your leads are only as good as your sales mindset
I was talking with a client the other day (I’ll call him “Joe” – not his real name) who owns a regional exterior remodeling business in the Northeast. Joe told me his salespeople were complaining about the quality of the leads he was buying. But, when Joe went out and ran some of the same […]
3 Strategies for Contractors to Increase Close Rates on Unbranded Leads
Unbranded leads are a necessary part of every growing contractor’s marketing strategy. Closing them can be a challenge and this article will give you some strategies to help. We would all love it if every one of our sales prospects was a rock-solid referral from a trusted source. One who comes to us with full […]
$465k In 60 Days w/ Amazingly Low Marketing Cost (Case Study
Last season we were brought in by a large multi-state contractor with a $1M+ monthly marketing budget already in place. The Challenge – The client already buys from most of the major national lead providers and runs their own TV, radio and digital ads. Even with all that spend and a 30+ person sales team, […]