Nationwide, the state of our economy remains a topic of conversation when forecasting for the future. It’s no secret that higher costs of living and interest rates both play a big factor. But should this stop us from pursuing leads? Absolutely not. While it may require more hands-on training, instilling in your sales team the […]
How have you spent your Summer vacation? Get Ready and Make the Most of Fall with These 3 Tips
As the summer months begin to dwindle, do you feel like you maximized your potential this season in both the arduous beginning and the slower end we’re enduring now? Whether you’re in the thick of a packed calendar or in the middle of a lull, being able to spend your time wisely to prepare for […]
Why Buy From a Boutique Lead Aggregator?
If you were to ask five lead buyers what they think of lead aggregators, you’d likely receive five very different answers. Each answer will depend on who they’ve worked with and what the results were. Some aggregators focus on quantity – both in the number of sources they use and selling in volume. They use […]
7 Tips For Surviving the Busy Spring Season
With tax return money in play and warmer weather finally here, the spring season serves as one of the busiest times of the year for most contractors. Due to an increased amount of pressure to keep up with packed schedules, keeping a formal process in place should be a top priority to ensure things run […]
Why Aren’t You Closing More Leads? A Guide to Understanding Consent-Based Marketing
There are plenty of strategies to bring customers to your business. From social media awareness to mailers to television ads and third party leads, it may feel like the well is perpetually full. After all, more exposure has to be better, right? Unfortunately, there are some marketing “strategies” that have given the contractor industry a […]
Hot Industry Topics 2023: The Revenue Share Model
In January, co-founders Matt Burkinshaw and Mike Symonds attended the 2023 Lead Generation World conference in San Diego, California to meet, network and speak to partners and clients in the industry. One topic that was hot on everybody’s mind was the “revshare” or the revenue share model for buying and selling home services leads. The […]