If you were to ask five lead buyers what they think of lead aggregators, you’d likely receive five very different answers. Each answer will depend on who they’ve worked with and what the results were. Some aggregators focus on quantity – both in the number of sources they use and selling in volume. They use […]
7 Tips For Surviving the Busy Spring Season
With tax return money in play and warmer weather finally here, the spring season serves as one of the busiest times of the year for most contractors. Due to an increased amount of pressure to keep up with packed schedules, keeping a formal process in place should be a top priority to ensure things run […]
Why Aren’t You Closing More Leads? A Guide to Understanding Consent-Based Marketing
There are plenty of strategies to bring customers to your business. From social media awareness to mailers to television ads and third party leads, it may feel like the well is perpetually full. After all, more exposure has to be better, right? Unfortunately, there are some marketing “strategies” that have given the contractor industry a […]
Hot Industry Topics 2023: The Revenue Share Model
In January, co-founders Matt Burkinshaw and Mike Symonds attended the 2023 Lead Generation World conference in San Diego, California to meet, network and speak to partners and clients in the industry. One topic that was hot on everybody’s mind was the “revshare” or the revenue share model for buying and selling home services leads. The […]
How Are You Measuring Success?
Tips on how to use Data Science to inform Your Lead-Buying We are closing in on the end of 2022 which means you’ve probably finished (or at least started) your 2023 planning. You’ve reviewed your goals for 2023. Maybe you’ve even created a 6-point plan on how to reach those goals. As part of that […]
The Fall Season is Almost Over: Making the Most of Your Year-End with Exclusive Leads
Daylight is burning out on the fall season as Thanksgiving approaches. This is not the time to stick with your usual marketing and sales strategies. All year, our team encourages clients to have multiple lead channels to support their sales and marketing. And while we stand by our recommendation to utilize both exclusive and shared […]