I was talking with a client the other day (I’ll call him “Joe” – not his real name) who owns a regional exterior remodeling business in the Northeast. Joe told me his salespeople were complaining about the quality of the leads he was buying. But, when Joe went out and ran some of the same […]
3 Strategies for Contractors to Increase Close Rates on Unbranded Leads
Unbranded leads are a necessary part of every growing contractor’s marketing strategy. Closing them can be a challenge and this article will give you some strategies to help. We would all love it if every one of our sales prospects was a rock-solid referral from a trusted source. One who comes to us with full […]
$43k in the first 7 days (case study)
Sometimes “stuff” happens in a contractor’s world. Supply chain issues. Labor issues. Sales team turnover. All of these challenges can affect where you need leads and how many. Recently, one of our larger clients came to us with a problem. Due to a sales team shortage they needed to change up their lead buying strategy […]