Even some of the largest contractors get desperate for leads. Here’s what won’t get you on-demand quick results: Website SEO Referral relationships Radio and TV campaigns Print ads and signs One great way to get leads quickly is through targeted ad campaigns on Facebook, Google, YouTube, etc… Digital Ad Campaigns have a number of advantages: […]
$465k In 60 Days w/ Amazingly Low Marketing Cost (Case Study
Last season we were brought in by a large multi-state contractor with a $1M+ monthly marketing budget already in place. The Challenge – The client already buys from most of the major national lead providers and runs their own TV, radio and digital ads. Even with all that spend and a 30+ person sales team, […]
Are you tracking ROI on lead sources to the penny?
Are your lead sources profitable? That can be a tough question to answer – especially if you use several lead sources. Tracking your ROI for each lead source is critical. But, if you’re like most contractors, you are probably not accurately tracking the ROI of every lead source. Most leads you generate fall into one […]
What does a fair return policy look like?
You need leads. But buying “leads” means paying for a lot of garbage, right? Sometimes. When you get this right, you only pay for leads from proven, high-quality sources. That way, your marketing dollars go towards the BEST opportunities. If a lead has bad contact info, a disconnected number, wrong trade, misleading advertisement, already hired […]